Eventually even the shyest and most self effacing indie author feels that they ought to do something to promote their book. Spamming Amazon produces few sales whilst there are only so many copies family members will buy, even to give as Christmas presents.
So you look round in growing desperation. You feel you have to do something but what? Then the answer comes, enter it for a prestigious award.
So perhaps you look at http://www.thebookdesigner.com/book-awards/ where someone has gathered them together in one place.
Then it struck me, there are few of these who charge less than $75 and some are well up over $100. Serious money is starting to change hands. So I’m contemplating setting up the ‘International Indie Book Awards for New Writers’. (It has to be for new writers, they’re the most desperate and gullible.)
It’ll cost £50 to enter a book, come one, come all. Note that because we believe in the calibre of our entrants and want to give each book a proper chance, writers will be encouraged to submit ALL their books, not just one, because after all one has to judge a writer by the breadth of their work.
Get a thousand entrants, skim the books, read any that grab me, but basically check their Amazon reviews, and at the end of the year announce the prize on the official website. (Which should be getting a thousand hits a day a least as the date of the announcement draws closer, which should produce some advertising revenue.)
Indeed if I’ve got the thousand entrants, I might even splash out a grand or so one an advert in a proper literary periodical making a bit of a song and dance about the successful event.
But basically I reckon I could pocket £40k a year.
Put it down to my deeply cynical nature (an industrial disease I’m afraid, I’ve got a ticket from the H&SE saying I’m excused team games) but I just looked at all these ‘competitions’ and wondered exactly what the organisers were doing with all these dollars.
Sorry, I’ll get my coat.