Making you an offer you cannot refuse.

Well I’m now back from Loncon and I thought I’d write up my experiences.

Logistics were simple. To get there I hauled myself down to the South Wales lair of Will Macmillan Jones’s. From there we drove west, spending a period in tranquil meditation in an authentic South Wales traffic jam before arriving at Loncon just as the doors were opening for punters. We ignored the M25; just driving in straight across the heart of central London, and frankly, it wasn’t too bad, especially if you have someone to navigate.

The car we left in the secure car park at the ExCel centre, we stayed in the Youth Hostel at St Paul’s which was a simple Docklands Light Railway journey away.

So far, so simple.

But the event itself; I admit I just thought it was some convention. I didn’t realise that it was actually ‘the big one.’ We started at the top. The table Safkhet Publishing had provided for us, its authors, couldn’t have been better placed. Everybody had to pass us as they came in through the doors of the Dealer Hall. If we couldn’t sell them books, then it wasn’t Safkhet’s fault, they’d done everything they could.

Now then, selling.

 Not buying is never an option


People’s attitudes and abilities vary. But none of us in the Safkhet team were the shy demure types who sit silent behind their books and speak only when they are spoken to. Barrie is a seasoned professional and working with him was a master class. Will brought some mints and a bowl, and I was just willing to work with the experts.

We settled into a comparatively simple routine. Barrie caught them as they approached on their way into the hall; I lured them with sweets as they tried to leave the hall and Will backed us up and worked on any that managed to slip by Barrie and I.

Looking around the hall there were various things that struck me. If I was a publisher I wouldn’t take staff to these events, I’d drag my authors out from under their stones and get them out there. We were on our feet from 10am to 6pm, constantly charming; our day an almost continuous stream of banter with those who were passing the stand. About noon we’d take turns to slink out, buy a coffee, which we’d fetch back to drink at the stand and that was it for rest and relaxation.


All in all it was teamwork, once we’d lured the potential customer in whoever had done the luring would describe the books on offer. Keep it simple, Barrie as always was best at this, “At the far end we have Jim, who has written a Classic Sci Fi story, these are Comic Fantasy from Will, whilst this is my own baby, a tale of near future espionage.”

I suppose our advantage was that for that sort of convention we had pretty much all the bases covered.


But what was obvious was that we were really selling ourselves. Other publishers had signs up offering author signings at certain times. On our stand every sale was an author signing. And not just a signing, a dedication, a message unique to each person buying the book. If they wanted a photo, they got a photo.

 the last of the summer wine


I’m on the right, Barrie is on the left and Will is behind. The delightful lady in the centre is not merely beautiful, but wise beyond her years as well, as she purchased a book from each of us.


And boy did we sell books. In a way we were pretty much the perfect team, but a team of self employed individuals who didn’t need anyone to give them orders, and who were willing to learn from the others.

Barrie sold out; I sold over fifty copies of Justice 4.1


And Will with five books to sell managed more. I have boasted that Justice 4.1 was the biggest selling single title at Loncon on the strength of no evidence whatsoever other than the awed looks on the faces of other dealers when I casually mentioned the figures.


So that’s how it’s done. Mind you, we tended to be asleep before 10PM and by the end of Sunday afternoon I was so in the groove I would have sold to anybody. It’s harder work than working for a living, but we had fun.

Since then the whole series of four books has been written and published, in spite of Safkhet sadly fading. If you’re interested go to

20 thoughts on “Making you an offer you cannot refuse.

  1. david staniforth August 21, 2014 at 2:54 pm Reply

    Fifty books, Jim, not bad, not bad at all.

    • jwebster2 August 21, 2014 at 3:00 pm Reply

      I was ‘proper chuffed’ to be honest. I also gave out over 300 cards to people who pleaded shortage of luggage space or now read mainly e-books. (A lot of Americans have another con this weekend and then fly home so baggage restrictions are genuinely biting them) so have some hope of more sales

  2. The Story Reading Ape August 21, 2014 at 3:12 pm Reply

    Reblogged this on Chris The Story Reading Ape's Blog….. An Author Promotions Enterprise! and commented:
    AUTHORS – As Jim says – Discard those rocky hiding places and MINGLE (As part of a team seems to work well – so pull in a few favours / author friends and GO FOR IT)
    Oh yes, and tell the rest of us WHEN & WHERE so we can meet you if possible, and after the event, HOW it went!

  3. The Story Reading Ape August 21, 2014 at 3:18 pm Reply

    Well done the three of you! 😀

    • jwebster2 August 21, 2014 at 3:19 pm Reply

      Harder work than working but great fun 🙂

      • The Story Reading Ape August 21, 2014 at 3:22 pm

        And it gets you away from that terrible country fresh air, so you can fill your lungs with honest to goodness pollution 😀

      • jwebster2 August 21, 2014 at 3:32 pm

        Absolutely. We were high on carbon monoxide and diesel particulates 🙂

      • The Story Reading Ape August 21, 2014 at 3:49 pm

        Yes, the carbon monoxide fix is ok if it doesn’t kill you, but those crafty little diesel particulates tend to get stuck between the teeth somehow and are a beggar to shift, even with a tooth-pick 😀

      • jwebster2 August 21, 2014 at 4:16 pm

        Yep, apparently the truly great authors leave them to their editors to deal with

      • The Story Reading Ape August 21, 2014 at 4:22 pm

        Well, they say that a good Editor can spot and delete an unwanted particulate before the ink has dried 😀

      • jwebster2 August 21, 2014 at 4:34 pm

        That’s why we shower the good ones in gold 🙂

        Admittedly much of the gold is chocolate pennies but the thought is there

      • The Story Reading Ape August 21, 2014 at 5:04 pm

        LOLOLOL Gotta go now Dinner’s calling (loudly) 😀

  4. willmacmillanjones August 21, 2014 at 8:10 pm Reply

    And it has to be said Jim, that our sales were – I believe – also influenced by the clear fact that the three of us were having a great deal of fun!

    • jwebster2 August 21, 2014 at 8:59 pm Reply

      Yes, I think you’re right, we were having a ball and people joined us to see what was going on 🙂

  5. theowllady August 21, 2014 at 8:16 pm Reply

    Reblogged this on theowlladyblog.

  6. M T McGuire August 21, 2014 at 9:25 pm Reply

    I am so jealous. I’d done what you did if I could. The stall was £120 for the whole con when I was looking into it (January). On the other hand, I have a six year old, it’s the holidays and I actually made it for a whole day… and I’m still buzzing a little bit. 😉 I gave out about hundreds of cards and had a gas and it being the height of the Mumzilla zone, I never thought I would make it.



    • jwebster2 August 21, 2014 at 9:59 pm Reply

      We also managed to get some of your cards handed out on Sunday as well 🙂

      • M T McGuire August 21, 2014 at 10:03 pm

        Thank you. I noticed that you were doing a fine job and I do appreciate it. I pointed some people your way too but most of them had already been and bought or were lying low because they hadn’t. Obviously in the latter case I told them they should 😉



      • jwebster2 August 21, 2014 at 10:21 pm

        I hate to leave a job half done, I was tempted to hunt some of them down for their own good and let them buy a copy but frankly we never had time 😉

  7. willmacmillanjones August 26, 2014 at 7:14 am Reply

    We were so motivated we even sold books in the car park…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: