Move along please, move along. No rubbernecking please, no stopping to gawp. Move along move along. Ain’t you people got homes to go to?
OK so it’s a blog. Never seen a blog before? Admittedly finding one sprawled on the pavement isn’t usual, but what did you expect? One minute the fast life, a hundred hits on a good day and then suddenly it’s lying in the gutter wearing somebody else’s underclothes and cordoned off by incident tape.
You see it was never meant to be like this. It all started off so innocently. I wrote a book. Nothing strange about that, everybody’s doing it now. Trust me in that one, everybody’s doing it. There’s so many folk out there trying to sell books I’m thinking of setting up as a professional reader. Not so much ‘Brother can you spare a Dime’, more ‘I will read your book for money. (Reviews extra, terms strictly cash in advance.)’
Anyroadup, I wrote a book see. It gets to be a habit to be honest, there are four out there in paperback, but that’s beside the point. Once you write a book you’ve got to sell it. This all means you have to ‘be’ on facebook and writing a blog and telling the world how good your book is.
So I’d write a blog. Do you have any idea how many people want to read a blog telling them how good my book is?
Given that my mother is no longer with us and the rest of the family are probably sick of me telling them, I suggest that the figure, in round numbers, is so close to zero as to make no difference.
So I write about other stuff. In a world degenerating into hysterical introspective madness as a chunk of the population discovers that it isn’t just nice people like us who have the vote, I’m supposed to write something light, frothy and incidentally, sell my book.
Oh yes, and ideally the selling the book would be done so subtly that people wouldn’t have to notice. It’s fair enough, you wouldn’t want your blog to degenerate to the level of the drug addled vagrant who stands too close to you and breathes the stench of cheap drink and rotting teeth into your face until you give him money to go away.
No, we’re looking for a certainly delicacy here, a certain tact and charm. I have come to suspect that the perfect blog is the equivalent of the expensive courtesan who will graciously condescend to reach out with an elegant and beautifully manicured hand to relieve you of your credit card.
Personally I think a more workable option is to pitch the blog as the perfect girlfriend. You know the sort, your mum is convinced she’s a nice girl, and you know better than that.
But anyway, cannot stand here chatting. Some of us have work to do, sheep to feed, a door handle to fix, books to sell.
Browsing? Or should I wait here while you make up your mind? Tell you what, just leave the money on the table and I’ll collect it when I get back.